The importance of talking to consumers in navigating economic uncertainty
Consumers in Trump 2.0 - Continuous vs. Snapshot Qual
#Goals
Understanding humans deeply without multi-page Ai prompts
Why I’m not mentally 100% available during research days…
Embracing Change: a Reflection on Goals and Growth
Gardening and the creative process
Showing some love for consumers
How I’m approaching my research in 2024
A shout-out for QRCA Views
Getting to what could be
Qual’s superpower
I asked Ai to write a blog post about consumer empathy…
Qual should be collaborative, not an interrogation
Words matter
In defense of online qual
The importance of psychological safety in qual
The Game-Changing Nature of Qualitative Research
It all begins with an idea.