I design and conduct research that helps brands deepen connections with their customers. Degrees in psychology and communications (BA, Anna Maria; MA University of Pennsylvania) give me solid academic grounding, and 20+ years working with brands helps me connect the dots between brands and people. I work across most categories including food & beverage, spirits/beer, financial services, insurance, healthcare, pharma/OTC, toys, automotive, beauty, luxury, OTC and FMCG.

I have a deep curiosity about what motivates people and am passionate about helping brands understand their people. But brands need to do more than just understand people - they need to develop empathy and internalize different viewpoints, collaborating with consumers to identify the opportunities before them.

My MA is from the first-ever academic program in Positive Psychology, and my professors are among the most world-renowned in the field: Martin Seligman, Barbara Fredrickson, Sonja Lyubomirsky, and Adam Grant, to name a few. This training lends a unique perspective to my work: I’m not only interested in helping brands drive sales and loyalty, but I’m intent on helping them create products, services and experiences that help people thrive.

I design research that leads with empathetic curiosity, using High Quality Connections (HQC), affirmative interviewing and other positive psychology approaches to have meaningful conversations with people and create respondent experiences that are engaging and joyful.

I’m a champion of positive psychology - the science of how people excel. Here’s a quick snapshot about positive psych in an interview I did with ESOMAR and you can read about a talk I gave at ESOMAR Congress in Valencia in 2013.

With qualitative my research method of choice, I have facilitated thousands of focus groups, interviews, and ethnographic expeditions over the course of 20+ years. I’ve worked closely with quantitative, semiotics, language decoding and neuroscience specialties to bring the voice of the customer to clients. My insights have fueled brand strategy, retail experience, product innovation, and advertising. 

Collaborations:

QRCA VIEWS Magazine - The only print magazine focused on thought leadership for qualitative research; Digital Strategy Lead

Ellevate Network - Premiere US professional women’s networking organization: Philadelphia leadership team - Events and Research Lead

I have a B.A. in Psychology and Communications (Anna Maria College, Paxton, MA) and M.A. in Applied Positive Psychology (University of Pennsylvania, Philadelphia). I’m mom to 10-year old twins, Isla and Baz. Originally from Boston, beautiful Chester County, PA is now home.