Better consumer insight = more confident growth moves.

I help organizations translate human understanding into loyalty, engagement, and sustained business growth.

Drawing on 20+ years of building world-class research functions at Sentient Decision Science, Morning Consult, The She Lab, and Voxelle Insights, and experience inside large-scale research systems including Ipsos and Kantar, I partner with organizations that are ready to rethink how insight integrates into strategy, innovation, and revenue acceleration. Because research should help organizations decide, act, and grow with confidence, traveling throughout the organization to stakeholders in product, marketing, operations and leadership, with clear accountability for the “so what?” This is where I come in.

I partner with brands to:

• Think through your current customer / patient / employee insights function from a systems standpoint, helping you integrate all sources and create an on-going flow of insights into brand strategy, marketing, and product. This means close partnerships with marketing, CX, UX/digital, and operations.

• Incorporate AI into your insights engine where relevant and useful - in service of keeping people at the center of the business.

• Help drive deeper understanding of motivations, identity, and unmet needs, helping your team develop empathy with the people they serve.

• Design more impactful experiences and engagement strategies that strengthen engagement and loyalty.

If you’re rethinking how insight works inside your organization, let’s talk.

For organizations seeking hands-on research execution, my team at Voxelle Insights delivers high-quality qualitative and mixed-methods work aligned to these strategic priorities.

Qualitative researchers: looking to understand CI+CX better? Here’s a one-pager on how to conduct impactful CX work I created just for you. Follow my Substack where I write about the human side of business.

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