Turn Consumer Insight into Growth

I help leaders transform customer understanding into accelerated growth, stronger competitive advantage, and measurable business impact.

Drawing on 20+ years of building world-class research functions at Sentient Decision Science, Morning Consult, The She Lab, and Voxelle Insights—and experience inside large-scale research systems including Ipsos and Kantar—I partner with organizations that are ready to rethink how insight integrates into strategy, innovation, and revenue acceleration. Because research should help organizations decide, act, and grow with confidence. That means research implications need to travel throughout the organization to stakeholders in product, marketing, operations and leadership, with clear accountability for the “so what?”

What I help with

• Diagnose the state of insight inside the business — identifying where research is underleveraged, misaligned to decisions, or leaving value on the table

• Design insight systems that drive growth — embedding customer understanding into strategy, innovation pipelines, go-to-market decisions, and retention economics

• Translate research into executive action — helping leaders move from insight to confident decisions, faster alignment, and clearer trade-offs

• Build and evolve research functions for scale — from foundational capability to enterprise-level leverage, governance, and influence

• Identify and unlock incremental profitability — surfacing where insight can accelerate revenue, reduce risk, or improve decision velocity across the organization

• Serve as a strategic partner at moments of change — growth inflection points, business model shifts, investor conversations, or capability reinvention

For organizations seeking hands-on research execution, my team at Voxelle Insights delivers high-quality qualitative and mixed-methods work aligned to these strategic priorities.

If you’re rethinking how insight works inside your organization, let’s talk.