Better consumer insight = more confident growth moves.

I help translate human understanding into loyalty, engagement, and sustained business growth.

Drawing on 20+ years building research functions at Sentient Decision Science, Morning Consult, and Voxelle Insights, plus experience inside large-scale systems like Ipsos and Kantar, I help organizations rethink how insight integrates into strategy, innovation, and growth.

Insight only earns its keep when it moves beyond the research function into product, marketing, operations, and leadership with clear accountability for the "so what." I partner most effectively with mid-market organizations navigating fast-changing, emerging consumer bases, where that discipline matters most.

Together we can:

• Think through your customer / patient / employee insights function from a systems standpoint — integrating sources and building an ongoing flow of insight into brand strategy, marketing, and product.

• Incorporate AI into your insights engine where it's genuinely useful, keeping people and human discernment at the helm.

• Help your team develop deeper empathy — understanding the motivations, identity, and unmet needs of the people you serve.

• Design more impactful experiences and engagement strategies that strengthen loyalty.

If you're rethinking how insight works inside your organization, let's talk.

For organizations seeking hands-on research execution, my team at Voxelle Insights delivers high-quality mixed-methods research focused on emerging consumers.

Qualitative researchers: looking to understand CI+CX better? Here's a one-pager on how to conduct impactful CX work I created just for you. And here is my recent webinar on Advanced Interviewing Techniques, delivered on 8/11/26. Follow my Substack where I write about the human side of business.